{"id":696,"date":"2025-08-12T11:15:36","date_gmt":"2025-08-12T11:15:36","guid":{"rendered":"https:\/\/dosen.inaba.ac.id\/mochammadmuktiali\/?p=696"},"modified":"2025-08-12T11:15:36","modified_gmt":"2025-08-12T11:15:36","slug":"strategi-bisnis-menghadapi-fenomena-rojali-dan-rohana","status":"publish","type":"post","link":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/2025\/08\/12\/strategi-bisnis-menghadapi-fenomena-rojali-dan-rohana\/","title":{"rendered":"Strategi Bisnis Menghadapi Fenomena &#8220;ROJALI&#8221; dan &#8220;ROHANA&#8221;"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><figure class=\"aligncenter wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"423\" src=\"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-content\/uploads\/sites\/4\/2025\/08\/ilustrasi-rojali-dan-rohana-6889acb1ed64154982189662.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-content\/uploads\/sites\/4\/2025\/08\/ilustrasi-rojali-dan-rohana-6889acb1ed64154982189662.jpg 740w, https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-content\/uploads\/sites\/4\/2025\/08\/ilustrasi-rojali-dan-rohana-6889acb1ed64154982189662-300x171.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<p>Di era digital dan sosial media yang kian dominan, fenomena perilaku konsumen turut mengalami transformasi. Perkembangan teknologi digital dan sosial media telah membentuk dinamika baru dalam perilaku konsumen. Salah satu tren yang lagi viral di dalam pemasaran ritel saat ini adalah munculnya segmen perilaku konsumen yang disebut dengan istilah <strong>\u201crojali\u201d<\/strong> (Rombongan Jjarang Beli) dan <strong>\u201cRohana\u201d<\/strong> (Rombongan Hanya Narsis).<\/p>\n\n\n\n<p>Baca Artikel Lebih Lengkap, Klik Link di Bawah Ini:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kompasiana.com\/mochammadmuktiali6212\/6889b0fdc925c4390a1ef344\/strategi-bisnis-menghadapi-fenomena-rojali-dan-rohana\">https:\/\/www.kompasiana.com\/mochammadmuktiali6212\/6889b0fdc925c4390a1ef344\/strategi-bisnis-menghadapi-fenomena-rojali-dan-rohana<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Di era digital dan sosial media yang kian dominan, fenomena perilaku konsumen turut mengalami transformasi. Perkembangan teknologi digital dan sosial media telah membentuk dinamika baru dalam perilaku konsumen. Salah satu tren yang lagi viral di dalam pemasaran ritel saat ini adalah munculnya segmen perilaku konsumen yang disebut dengan istilah \u201crojali\u201d (Rombongan Jjarang Beli) dan \u201cRohana\u201d [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/posts\/696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/comments?post=696"}],"version-history":[{"count":1,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/posts\/696\/revisions"}],"predecessor-version":[{"id":698,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/posts\/696\/revisions\/698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/media\/697"}],"wp:attachment":[{"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/media?parent=696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/categories?post=696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/tags?post=696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}