{"id":650,"date":"2025-08-12T07:48:27","date_gmt":"2025-08-12T07:48:27","guid":{"rendered":"https:\/\/dosen.inaba.ac.id\/mochammadmuktiali\/?p=650"},"modified":"2025-08-12T07:49:54","modified_gmt":"2025-08-12T07:49:54","slug":"pengaruh-e-service-quality-dan-kepercayaan-terhadap-keputusan-pembelian-studi-pada-pelanggan-marketplace-aplikasi-blibli-di-kota-bandung","status":"publish","type":"post","link":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/2025\/08\/12\/pengaruh-e-service-quality-dan-kepercayaan-terhadap-keputusan-pembelian-studi-pada-pelanggan-marketplace-aplikasi-blibli-di-kota-bandung\/","title":{"rendered":"Pengaruh E-Service Quality dan Kepercayaan Terhadap Keputusan Pembelian Studi Pada Pelanggan Marketplace Aplikasi Blibli di Kota Bandung"},"content":{"rendered":"\n<p><strong>ABSTRACT<\/strong>. The e-commerce fields is encounter very grow fast,<br>driven by increasing internet penetration and the use of<br>mobile devices among the public. In Indonesia, various ecommerce<br>platforms compete to attract consumer attention,<br>including Blibli. Blibli is a marketplace platform owned by<br>PT Global Digital Niaga Tbk, which operates under the<br>trade name Blibli Tiket Group. This review aims to<br>examine the impact of e-service quality and confidence in<br>purchasing decisions, focusing on users of the Blibli<br>marketplace application in Bandung City. The study adopts<br>a quantitative approach, utilizing both descriptive and<br>verification methods. The study population consists of<br>Blibli app users, selected based on the average number of<br>active users, with a sample size of 100 respondents. Data<br>analysis includes tests for data quality, classical<br>assumptions, and the relationship between variables.<br>Hypothesis testing is conducted using the t-test (partial)<br>and F-test (simultaneous). All data processing is carried<br>out using SPSS version 26. The regression analysis reveals<br>that e-service quality (6.864) and trust (4.831) significantly<br>influence purchasing decisions, with an F-value of 59.548<br>and a p-value of 0.000. These findings indicate that both eservice<br>quality and trust have a strong and positive effect<br>on purchasing decisions.<\/p>\n\n\n\n<p>Baca Artikel Lengkap, Klik Link di Bawah Ini:<\/p>\n\n\n\n<p><a href=\"https:\/\/jurnal.kdi.or.id\/index.php\/ef\/article\/view\/2512\">https:\/\/jurnal.kdi.or.id\/index.php\/ef\/article\/view\/2512<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ABSTRACT. The e-commerce fields is encounter very grow fast,driven by increasing internet penetration and the use ofmobile devices among the public. In Indonesia, various ecommerceplatforms compete to attract consumer attention,including Blibli. Blibli is a marketplace platform owned byPT Global Digital Niaga Tbk, which operates under thetrade name Blibli Tiket Group. This review aims toexamine the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-650","post","type-post","status-publish","format-standard","hentry","category-jurnal"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/posts\/650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/comments?post=650"}],"version-history":[{"count":2,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/posts\/650\/revisions"}],"predecessor-version":[{"id":652,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/posts\/650\/revisions\/652"}],"wp:attachment":[{"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/media?parent=650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/categories?post=650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/tags?post=650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}