{"id":1363,"date":"2025-08-26T07:34:01","date_gmt":"2025-08-26T07:34:01","guid":{"rendered":"https:\/\/dosen.inaba.ac.id\/mochammadmuktiali\/?p=1363"},"modified":"2025-08-26T07:34:01","modified_gmt":"2025-08-26T07:34:01","slug":"customer-loyalty-dan-retention-strategy","status":"publish","type":"post","link":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/2025\/08\/26\/customer-loyalty-dan-retention-strategy\/","title":{"rendered":"Customer Loyalty dan Retention Strategy"},"content":{"rendered":"\n<p>DALAM era persaingan bisnis yang semakin kompetitif, perusahaan dituntut untuk tidak hanya menarik pelanggan baru, tetapi juga mempertahankan pelanggan yang sudah ada. Loyalitas pelanggan (<strong><em>customer loyalty<\/em><\/strong>) dan retensi pelanggan (<strong><em>customer retention<\/em><\/strong>) merupakan dua strategi penting yang dapat membantu perusahaan mempertahankan pangsa pasar, meningkatkan profitabilitas, dan membangun merek yang kuat. Strategi-strategi ini dibahas secara mendalam dalam buku\u00a0<strong><em>\u201cBrand Loyalty and Customer Retention Strategy\u201d<\/em><\/strong>\u00a0yang menekankan pentingnya pengalaman pelanggan, nilai emosional, dan konsistensi dalam membangun hubungan jangka panjang.<\/p>\n\n\n\n<p>Baca Artikel Lebih Lanjut, Klik Link di Bawah Ini<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-kita-indonesia-satu wp-block-embed-kita-indonesia-satu\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"J0LqfaGdOQ\"><a href=\"https:\/\/www.kitaindonesiasatu.com\/bisnis\/customer-loyalty-dan-retention-strategy\/\">Customer Loyalty dan Retention Strategy<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Customer Loyalty dan Retention Strategy&#8221; &#8212; Kita Indonesia Satu\" src=\"https:\/\/www.kitaindonesiasatu.com\/bisnis\/customer-loyalty-dan-retention-strategy\/embed\/#?secret=NYscG6w22R#?secret=J0LqfaGdOQ\" data-secret=\"J0LqfaGdOQ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>DALAM era persaingan bisnis yang semakin kompetitif, perusahaan dituntut untuk tidak hanya menarik pelanggan baru, tetapi juga mempertahankan pelanggan yang sudah ada. Loyalitas pelanggan (customer loyalty) dan retensi pelanggan (customer retention) merupakan dua strategi penting yang dapat membantu perusahaan mempertahankan pangsa pasar, meningkatkan profitabilitas, dan membangun merek yang kuat. Strategi-strategi ini dibahas secara mendalam dalam [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/posts\/1363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/comments?post=1363"}],"version-history":[{"count":1,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/posts\/1363\/revisions"}],"predecessor-version":[{"id":1364,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/posts\/1363\/revisions\/1364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/media\/1359"}],"wp:attachment":[{"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/media?parent=1363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/categories?post=1363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogdosen.inaba.ac.id\/mochammadmuktiali\/wp-json\/wp\/v2\/tags?post=1363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}